At Primesoft, we infuse our values into our work. These set of values determine how we conduct business and act accordingly with our partners.

Creativity & QUALITY

We understand that no two clients are alike and that no two situations happen in exactly the same context. With this in mind, we at Primesoft CREATE solutions that address your particular needs instead of merely providing costly pre-packaged solutions that hit and miss. We are not afraid of trying something for the first time, because we know that the best solutions often go beyond tried-and-tested solutions.


We work knowing that technology moves faster than the click of a mouse and we constantly develop ourselves and our technologies so we can continue being relevant to you, our clients and to the industry where we belong.


From business integrity to data integrity to leadership integrity, we build trustful relationships based on honesty and fairness. We treat our people with respect and demonstrate integrity in every aspect of our business. We strive to be fair and honest in everything that we do and we expect our clients and partners to be equally so.

Facts & Figures

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In 2006, Primesoft's headcount increased by 30% as a result of the continued growth of its custom development solutions division. Revenues for 2006 exceeded expectations and grew by more than 50%. Primesoft's sixteen-year history has been marked by collaborations with some of the biggest names from various industries worldwide.

We have won business from both prestigious local and international brands and organizations, like: Asian Development Bank, L'Oreal, Motorola, Nestle, Nissan and Sony.

Our global workforce is one of the first adopters of new and emerging technologies, committed to keeping abreast of changes in todays technological landscape, leveraging these technologies to create IT solutions aligned with your business goals. Primesoft, Inc. is registered in Hong Kong, with Regional Headquarters and Development Center in Manila.


Primesoft's clients include some of the world's foremost names in their respective industries, as well as emerging enterprises that are eager to make their mark in the global economy. Our client list is as varied as the capabilities that we possess and it doesn't end here. Below is a partial list of the industries where we have participated and our clients in each of these:
Information Technology
  • 16 Mile Solutions (USA)
  • Agensia (France)
  • Alablague.com (France)
  • Alastro.com (France)
  • ANXA Ventures Sagem (France)
  • Bayview Technologies
  • Business Security Systems (Australia)
  • BYH (France)
  • CY Foundation Group
  • Digital Media Exchange (Philippines)
  • Emphasis Services, Ltd.
  • Internet Sports Marketing (HK SAR)
  • MailMoi (France)
  • Motorola (Philippines)
  • NEC (Japan)
  • Pacific Internet (Singapore)
  • Saltmine (USA)
  • Santa Claus Online LLC (USA)
  • Silitek (Hong Kong)
  • Sun Microsystems (Malaysia)
  • TMNet (Malaysia)
  • TV2Me Laboratories Ltd. (UK)

  • Energy and Utilities
  • Luzon Hydro Corporation (Philippines)
  • Veolia Water Asia
  • Paris - Manila Technology (PAMATEC)

  • Engineering and Construction
  • Theiss (Australia)
  • Staminair Corporation
  • Mitsubshio Heavy Industries (Japan)

  • Museums
  • The Mind Museum
  • Online Gaming / Sportsbook
  • Big Joy Casino
  • Casino du Net (France)
  • Casino Lagonda
  • Laverok von Schoultz (UK)
  • Megasport Casino
  • Mobius Philippines
  • Mahjong World Tour
  • We Love Sport

  • Telecommunications
  • Japan Communications, Inc.
  • NTT Docomo (Japan)
  • KDDI (Japan)

  • Media and Entertainment
  • French Spring in Manila
  • World Eye Reports / Japan Times
  • Sony (Japan)

  • Professional Services
  • American Management Association
  • Charteris Inc.
  • Devere and Partners (Switzerland)
  • MRM Partners (France)
  • TCMR Law
  • Watson Wyatt Australia Pty Ltd.

  • Food and Beverage
  • Great Food Solutions, Inc. (San Miguel Purefoods Co., Inc.)
  • Retail and Distribution
  • Artpluriel (France)
  • DecoCandles (Philippines)
  • EmailCash (Australia)
  • Group Andre (France)
  • Hidden Spring
  • HMR Group, Pty. Ltd.
  • L'Oreal
  • Nestlé Philippines
  • Nestlé Pure Life
  • Nestlé Waters Philippines
  • New Zealand Milk (Philippines), Inc.
  • RedCats Asia (HK SAR)
  • SM Prime Holdings
  • The Patisson Group (USA)

  • Banking and Finance
  • La Vie Financiere (France)
  • Maybank Philippines
  • MOFE (Korea)
  • RiceCash (HK SAR)
  • Samsung Card (Korea)
  • Shinhan Bank (Korea)

  • Engineering an Construction
  • Theiss (Australia)
  • Staminair Corporation
  • Mitsubshio Heavy Industries (Japan)

  • Mining
  • QNI Philippines, Inc. (BHP Billiton)

  • Manufacturing
  • Line Seiki Philippines
  • Automotive
  • BMW Motorrad Philippines
  • BMW Philippines
  • General Motors Asia Pacific
  • Nissan Motors Global (Japan)
  • Subaru (Japan)

  • Energy and Utilities
  • Luzon Hydro Corporation (Philippines)
  • Veolia Water Asia
  • Paris - Manila Technology (PAMATEC)

  • International Organizations
  • Asian Development Bank
  • Asian Development Bank Institute
  • Asian Development Bank Media Center
  • Asian Development Bank Water Group
  • Clean Air Initiative - Asia

  • Lifestyle and Leisure
  • Boracay Ysobelle
  • LVMH Perfumes & Cosmetics Asia Pacific Ltd.
  • Manila 10s
  • Mirza Tanners (India)
  • Nomad Sports Club
  • RosyBlue Diamonds (Australia)
  • Sanctuario Bali Resort (Bali, Indonesia)


    Primesoft, Inc. was established in 1998 as a single-office software reseller of products such as Wyde, BoostWorks, Physical Networks and Staff & Line.

    Today, we have positioned ourselves as one of the top providers of integrated consulting, enterprise applications and robust technology solutions.

    Primesoft has achieved Microsoft Certified Gold Partner status certified with the following competencies: SOA and Business Process, Data Management Solutions, Custom Development Solutions and Small Business Specialist.

    Primesoft was an early adopter of Microsoft's .NET Framework 2.0 who rolled out a .NET 2.0 powered website for the world's second largest provider of smart card products and technologies, Oberthur Card Systems.

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    In 1998, Primesoft was established in Hong Kong as PRIMESOFT MARKETING, LTD. Primesoft began its dynamic history reselling such software products as Wyde, BoostWorks, Physical Networks and Staff & Line.

    In 1999, PRIMESOFT INTERACTIVE, the company’s custom web and software development division, was formed. The same year, a regional headquarters in the Asia-Pacific Region was established in Manila, Philippines—also named PRIMESOFT MARKETING, LTD.

    After five years, in 2004, Primesoft established PRIMESOFT PHILIPPINES, INC. to better address the unique requirements of the local development market.

    In 2005, a year after, the ASIAN DEVELOPMENT BANK (ADB) tapped Primesoft to manage the ADB website, the ADB Media Center website, the ADB Institute website and the ADB Water Program website. For this, Primesoft deployed a full-time, 10-person team solely for the project at ADB’s headquarters in Manila. Primesoft also started building up its Gaming Solutions division.

    In 2007, Primesoft achieved MICROSOFT CERTIFIED PARTNER STATUS certified with the following competencies:

    • Business Process and Integration Solutions
    • Custom Development Solutions
    • Data Management
    • Small Business Specialist

    Primesoft achieved 200% growth rate for its local (Philippine) accounts.



    Primesoft's core is a team of talented, dynamic and creative professionals who are passionate about their work and the results that they produce. Armed with keen business sense, fresh ideas and a spirited attitude, these individuals are the partners every organization would like to have.


    Romain Barberis

    Romain Barberis

    President and Chief Executive Officer

    Romain is a French national with an MBA from the prestigious ESSEC Business School (Ecole Superieure des Sciences Economiques et Commerciales), with over 20 years of experience in the IT industry. He founded Primesoft in 1998 in anticipation of the emerging trends and technologies in the IT industry.

    Bea P. Carandang

    Bea P. Carandang

    Director, Human Resources Management Administration and Finance

    A Bachelor of Arts graduate from La Concordia College, Bea had had more than 15 years of experience in the fields of financial management, organizational development, human resources and administrative services.

    Department Heads

    Thomas Cosialls

    Thomas Cosialls

    Head, Innovation and Technology

    Thomas is a French national who has a Masters degree in telecommunication and network engineering from ENSEEIHT in Toulouse, France. He is a programmer and UI designer with great versatility and talent. He worked in a number of countries as a project manager and as an SAP technical and functional consultant who engaged in software programming and sales

    Jose Rhommel D. Jayo

    Jose Rhommel D. Jayo

    Head, Operation

    Jom is an IT professional with 23 years of relevant experience working for local and multinational companies. His main area of expertise includes designing and managing production class networks and helpdesk systems as well as project management. He joined Primesoft 12 years ago as a product specialist and has worked his way up to be part of the core management. Presently, Jom is tasked to run the production team as Primesoft sets sights on regional expansion.

    Dondon Longcanaya

    Dondon Longcanaya

    Head, Service Delivery

    Dondon has over 10 years of experience in Software Development and IT Service Delivery and Management. He successfully led and managed multiple medium to large scale enterprise projects for top local and multinational companies. He obtained his Batchelor’s Degree in Electronics and Communications Engineering from Adamson University, Manila and is also an ITIL V3 certified professional.

    Michelle Teresa Y. Abao

    Michelle Teresa Y. Abao

    Head, BA, Testing And QA Group

    Mitch is a graduate of Bachelor of Science in Computer Science from San Sebastian College – Recoletos. She has been in the IT industry for 10 years. Her expertise focuses on Analysis, Testing and Project Implementation. She has a vast exposure on different business rules and applications.

    Edgardo Maderazo, Jr.

    Edgardo Maderazo, Jr.

    Head, Business Intelligence

    Jon is a BS Computer Science graduate from De La Salle University. With more than 15 years of experience as an IT professional, Jon had had several exposures in project management, team leadership, software design, development and client support. Jon has worked with large scale projects such as business intelligence, windows and web applications, network and data communications for multinational companies.

    Aileen S. Rosana

    Aileen S. Rosana

    Head, Business Development

    Aileen has an extensive experience in Sales and Marketing. She is a communications graduate from Polytechnic University of the Philippines. Prior to joining Primesoft, Aileen was an Account Manager for an IT Consulting Company tasked to do sales and marketing and business and technology solutions. Her professional experience and sales expertise proved her to be a company asset moving forward.